Unbox Health is India's first ratings platform for packaged foods and health supplements.
We work with our partner network of NABL-accredited, FSSAI-certified food labs to test products in the market and rate them based on label accuracy, toxicity limits and nutritional guidelines.
The idea of Unbox Health was borne out of a glaring need for greater trust and credibility in today's packaged foods & health supplements industry.
👉 As consumers, so many of the choices we make in our everyday lives are based on evidence and data. And yet, when it comes to choosing packaged foods and health supplements - even in this age of great scientific progress - there are virtually no quantitative sources of truth to help us make informed choices.
👉 On the supply side, the packaged foods and health supplements industry is littered with countless examples of substandard and often harmful products dominating the market. However, there also happen to a lot of high-quality, ethical brands in the market that deserve a chance to thrive. Most of these brands today are struggling to build credibility, and are forced to compete on marketing muscle rather than product quality.
We believe there is a better and more equitable way forward for the industry.
And Unbox Health is on a mission to make that a reality.
Transparency
Everything we do at Unbox Health is rooted in transparency. We believe that the only way to build trust & credibility in this industry is via full transparency, accountability and traceability of our work.
Factfulness
Factfulness is the practice of looking at and understanding the world through the lens of facts. W.E. Deming famously once said, “In God we trust. All others must bring data”. In an increasingly noisy industry, Unbox Health’s work will exclusively be rooted in science and lab-tested evidence.
Autonomy
Unbox Health will never allow our internal testing and rating operations to be influenced by any third-parties. Right from sourcing products to lab testing to computing insights to issuing ratings, Unbox Health maintains full autonomy in our operations.